Sway Boutique

When Brittany DeRouen purchased Sway Boutique in Moss Bluff in 2019, she brought a childhood dream to life. Working with the LSBDC at McNeese State University, Brittany received guidance on business planning, financial projections, licensing, and understanding the numbers behind daily success.

Less than a year later, the pandemic hit. Instead of slowing down, Brittany got creative. With support and encouragement from LSBDC Center Director Susan Thibodeaux, she pivoted her marketing strategy, launching Facebook Live “Walk Through Wednesdays” and delivering personalized gift packages—“ronograms”—across Southwest Louisiana. Her fun, heartfelt approach helped Sway not only stay open, but flourish.

Today, Sway Boutique has doubled its retail footprint to 2,200 square feet, employs six team members, and reaches more than 14,000 followers online. The boutique has also earned nominations for “Best Gift Shop” and “Best Home Décor” in the American Press People’s Choice Awards.

Brittany says her greatest accomplishment is the community she’s built: “Retail is personal. We know our customers, and they know us. That’s what makes Sway special.”