Turning Innovative Ideas Into Real Opportunities
Shell LiveWIRE is an entrepreneurial training program sponsored by Shell and delivered in partnership with LSBDC. The program supports businesses in designated Louisiana parishes through structured training, expert guidance and opportunities to refine and showcase their ideas.
What This Program Helps You Do
If you have a business with potential, the next step is strengthening how you position and communicate it.
With Shell LiveWIRE, you will:
- Strengthen your business planning and decision-making
- Clarify and confidently communicate your business concept
- Gain visibility and connect to new opportunities
- Build confidence in presenting your business to others
How the Program Works
Shell LiveWIRE is a structured training experience designed to support your business.
- Nine Training Sessions
Participate in guided sessions focused on core business fundamentals and real-world applications. - Office Hours Support
Access dedicated time with advisors to ask questions, receive feedback and refine your approach.
What You’ll Learn and Apply
This program focuses on helping you clearly define and communicate your business.
- Clarifying Your Business Concept
Define what your business does and the problem it solves. - Positioning for Opportunity
Learn how to present your business in a way that attracts interest and builds credibility. - Pitch Development
Develop the confidence and skills to clearly communicate your business to partners, customers or decision-makers.
Who Should Consider This Program
Shell LiveWire is designed for:
- Entrepreneurs with innovative ideas or early-stage businesses
- Business owners seeking to refine and strengthen their concept
- Individuals interested in participating in a competitive, growth-focused program
- Entrepreneurs ready to present their business and explore new opportunities
Eligibility & Location
The program is currently available to small businesses located in the following Louisiana parishes: Ascension, Assumption, East Baton Rouge, West Baton Rouge, Iberville, Jefferson, Lafourche, Livingston, St. Charles, St. James, St. John the Baptist and St. Mary, Terrebonne.
If your business is in one of these parishes, you may be eligible to apply when the application period opens in January.
Get Started
If you’re ready to develop your idea, gain visibility and take the next step, Shell LiveWire offers a unique opportunity to move forward.