Innovation & Entrepreneurship Program

Helping Louisiana Businesses Compete and Stay Visible

The Innovation & Entrepreneurship Program (IEP) connects Louisiana small business owners with specialized expertise in marketing and artificial intelligence (AI), helping them improve visibility, increase sales and adapt to a changing business environment.

What This Program Helps You Do

As your business grows, new challenges emerge — reaching the right customers, standing out in a crowded market and keeping up with new tools.

This program helps you:

• Attract and convert more customers through stronger marketing strategies
• Use AI tools to improve efficiency and decision-making
• Strengthen how your business is positioned across platforms
• Create repeatable processes that support consistent growth

How the Program Works

Through this program, you gain access to specialized expertise paired with ongoing learning opportunities.

• Specialized Consultants
  Work with subject matter experts in marketing and AI to apply strategies directly to your business.
• Ongoing Training Opportunities
  Participate in sessions that explore emerging tools and how to use them effectively in your day-to-day operations.
• This combination helps you stay current while building an approach that fits your business.

What You’ll Learn and Apply

This program focuses on key areas that directly influence your ability to gain traction:

• Marketing Strategy and Execution
  Identify your target market, clarify your messaging and choose the right channels.
• Using AI in Your Business
  Apply AI tools to support content creation, customer engagement, data analysis and operations.
• Building Visibility & Presence
  Improve how your business shows up — online and offline — so customers can find and choose you.